FASHION OF TODAY

Fashion is a process that has an influence on an individual level by affecting one’s behavior.

Nowadays, the ideology behind fashion has become a sociological phenomenon. As previously mentioned, over the last centuries, fashion has changed radically, from slowly changing dresses into fast phased garments. Fashion is a process that has an influence on an individual level by affecting one’s behavior. Nevertheless, it represents a social phenomenon and has an impact on several people simultaneously. A fashion system is formed by people and organizations who are building and posting symbolic meanings into cultural goods.

At the same time, fashion is a product of many trends that are spreading today at an extremely fast pace through the internet, television, magazines, and celebrity culture, in which the media is selling the image for average consumers to replicate.